Product packaging forms a fascinating part of Japan’s consumer culture. Whereas modern-day technologies and marketing strategies often determine their form, the design is frequently inspired by decorative motifs such as those found on art objects from the past. The aesthetics of packaging is also strongly influenced by Japanese traditions of gift-wrapping. Too pretty to throw away: Packaging Design from Japan illustrates through museum objects, consumer items and gift wrappings, how past and present are united in packaging design.