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Podcast: Branding Japan’s Food  From Meibutsu to Washoku

Podcast: Branding Japan’s Food From Meibutsu to Washoku

Katarzyna J. Cwiertka and Yasuhara Miho’s Branding Japan’s Food: From Meibutsu to Washoku (University of Hawaii Press, 2020) explores historical and contemporary practices of place branding through food in Japan. The book’s narrative centers on the event that...